Foodies

FOODIES

Elevating dog treats for the discerning pet owner

Insight
Discerning Melburnians care deeply about what they eat, and expect the same quality for their dogs. An innovative line of healthy, irresistible treats needed a brand and packaging that felt premium yet playful.

Process
I developed Foodies: a distinctive concept and packaging design that presents dog treats as a gourmet option. The identity balances quality, provenance and a cheeky tone that nods to Melbourne’s foodie culture.

Outcome
Foodies positions healthy dog treats as a premium choice for owners who know their pups deserve better than ordinary kibble.

BRAND IDENTITY

PACKAGING

TYPOGRAPHY

ILLUSTRATION

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