CREMORNE PLACE
Creating a future classic
Insight
120 Cremorne Street required a timeless and credible identity to attract established professional firms and premium tenants seeking a prestigious address in Melbourne.
Process
I developed the positioning “A Future Classic,” blending contemporary design with Cremorne’s industrial heritage. Mixed typography and an impactful photography style convey credibility and a connection to the area’s blend of old and new.
Outcome
The new identity has elevated the project as a landmark destination for premium tenants and visitors, with 25% of the building already pre-let.
PLACE IDENTITY
TYPOGRAPHY
ART DIRECTION
DIGITAL
Credits:
Copywriting, positioning, naming and marketing strategy were developed alongside the talented team at Nose to Tail.
© 2025 Sam Comerford