BRAND IDENTITY

CREMORNE PLACE

Creating a prestigious identity for a landmark development in Melbourne's most popular precinct

The client required an identity for Cremorne Place that deviated from the precinct’s creative reputation. It needed to appeal to large corporates looking to move to a modern, progressive working and living precinct.

To convey a luxurious and sophisticated feel I employed a monochromatic colour palate with black and white imagery, mirroring the high-end materials and finishes of the building. An angular shadow background is used throughout to highlight the building’s prominence and unique gabled roof architecture.

Positioned as ‘A Future Classic’, a mixed type treatment pairing a serif with a modern sans is used to convey the building’s timeless yet contemporary appeal.