BRAND IDENTITY

DOMO INSURANCE

Creating a friendly, category-challenging brand identity for the insurance industry

Partnering with domo Insurance, we crafted a bold brand concept that breaks the mold in the tech insurance sector. Based in Melbourne and born in 2024, domo offers bespoke services tailored to businesses in the technology industry.

In a crowded market, domo needed to stand out, with a clear point of difference in offering versus its competitors.

Infusing playful typography and vibrant colors into domo's identity sets them apart from traditional insurance companies. This creative touch communicates that insurance doesn't have to be boring.

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