BRAND IDENTITY

DOMO INSURANCE

Creating a friendly, category-challenging brand identity for the insurance industry

Based in Melbourne and born in 2024, Domo Insurance specialises in tailored insurance services for the technology industry. To distinguish itself in a crowded market, domo sought a distinctive brand identity that would resonate with its audience.

Starting with their existing wordmark and a limited colour palette, I developed a comprehensive design language to provide structure as the company grows. The primary logo, enhanced with a subtle, cheeky smile in its underline, embodies their tagline ‘your friend in insurance’.

These adjustments, alongside vibrant colours and a relaxed tone of voice, set domo apart from traditional insurance companies, showing that just because it’s insurance, it doesn’t have to be boring.

“We really enjoyed working with Sam through the development of our brand and website. He was able to breathe life and character into our brand and understood the brief straight away. We’re so happy with Sam’s work and feel that it really reflects our company and culture.”

ELIZA WHITE  – COO, DOMO INSURANCE

© 2024 Sam Comerford