DOMO

Creating a friendly face in the insurance industry

Insight
Insurance is a complex, cold landscape for businesses to navigate. Domo is changing that, with a digital-first approach and bespoke solutions for its clients.

Process
Building on the tagline “your friend in insurance”, I created a friendly brand system featuring warm colours and a new logomark, helping Domo stand out as an insurance company that’s clear and approachable.

Outcome
Domo’s human approach is winning trust—the business has continued to grow steadily with a team now servicing over 400 clients across Australia.

BRAND IDENTITY

DIGITAL

MOTION

“We really enjoyed working with Sam through the development of our brand and website. He was able to breathe life and character into our brand and understood the brief straight away. We’re so happy with Sam’s work and feel that it really reflects our company and culture.”

ELIZA WHITE – COO, DOMO INSURANCE

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