MADE IN CREMORNE

Crafting a playful identity for Melbourne’s
dynamic new living and working precinct

Insight
Cremorne is making a name for itself as Melbourne’s creative precinct. Despite a rich industrial past, it lacked a unifying identity to connect locals, businesses, and visitors.

Process
Made in Cremorne is a bold, playful brand inspired by the area’s industrial roots. It comes to life across digital channels, events and more to celebrate local makers, community spirit and creativity.

Outcome
The brand positions Cremorne as a thriving destination for life, work and play, helping people discover and share what makes the precinct unique. Its flexible brand system can grow with the area, rolling out across activations and local partnerships to build local pride and connection.

PLACE BRAND

Magazine
A quarterly publication celebrating local makers, businesses and stories. Designed to share what’s new, spotlight hidden gems and strengthen community ties.

© 2025 Sam Comerford