BRAND IDENTITY

STITCH UP

Giving fashion rental a fresh makeover

London based start-up Stitch Up has a new take on how fashion rental should work. They’re revolutionising the space by creating a flexible model that makes designer fashion accessible to everyone. They needed an identity to match, that set them apart in an increasingly crowded market.

The current fashion model is a true stitch up. It’s tricky for most people to enjoy high quality, stylish items, without breaking the bank. Stitch Up’s model allows people to look great for any occasion without the guilt of overspending, or contributing to fashion waste.

Stitch Up connects with consumers on a personal level with a relaxed tone of voice that openly acknowledges the pitfalls of the typical fashion business model. Bold colours, graphic elements and mixed typography hint at mixing and matching of items, creating a distinct brand in a landscape dominated by minimalist aesthetics.