BRAND IDENTITY

STITCH UP

Giving fashion rental a fresh makeover

A London based start-up has a new take on how fashion rental should work. This company is revolutionising the space by creating a flexible model that makes designer fashion accessible to everyone. They needed an identity to match, that set them apart in an increasingly crowded market.

Modern fashion is a wasteful stitch-up. Imagine splurging on an outfit only to wear it once, while overproduction fills landfills. Meet Stitch Up, a brand that confronts these issues head-on.

By creating a concept and identity that openly acknowledges the pitfalls of the current fashion model, Stitch Up relates to consumers on a personal level. Consumers who also want to reduce their environmental impact, while still being able to get that awesome dress for their cousin’s wedding.

© 2024 Sam Comerford