DREAMING FOOD GROUP
A new tea range that celebrates native ingredients
The Dreaming Food Group is an Aboriginal-owned and led manufacturer focused on native Australian ingredients.
They were launching a new range of tea blends and needed packaging that would sit comfortably alongside their existing food products. For four premium ‘Native Blends’, they also wanted a different packaging format, while keeping the same overall design language.
Starting with a small set of existing brand assets I developed a flexible packaging system that could work across the whole tea range. The design allows for colour variations across 11 tea and tisane blends while still feeling cohesive as a family.
The system was then applied across both tube packaging and individual sachets, using a palette inspired by native landscapes and Indigenous art.









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