CAPITAL INDUSTRIAL

Boosting Brand Awarness with Walls That Talk

Capital Industrial is a commercial real estate company that owns, leases, and manages industrial and studio properties across London. To reduce vacancy rates and elevate brand recognition, I developed a high-impact Out of Home advertising campaign that put CI’s assets front and centre.

By seamlessly integrating copy onto the physical elements of their properties—walls, roofs, and shutter doors—the campaign reinforced the company’s scale and presence while making a direct, visual connection to engage with potential tenants.

Launched in early 2025, the campaign was strategically placed across high-footfall and business-centric areas, enhancing brand recognition and generating increased leasing inquiries. The campaign has led to an increase in leasing enquiries, while also strengthening Capital Industrial's brand presence in the market.

OOH CAMPAIGN

ART DIRECTION

ARTWORKING

© 2025 Sam Comerford