BRAND IDENTITY & PACKAGING

FOODIES

Elevating dog treats for the discerning Melburnian pet owner

Partnering with Unilever, a renowned Melbourne artist and baker required a brand concept and packaging for an innovative line of irresistibly delicious, yet healthy, dog treats.

Melburnians take a great deal of care with what goes into their own food – so why not their dog's too? Briefed to create something distinctive, that also communicated quality and provenance to its core market, Foodies was born.

These pups know their canapés from their kibbles.

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