BRAND IDENTITY

MADE IN 3121

Crafting a playful, bold identity for
Melbourne’s dynamic new living and working precinct

Once Melbourne’s industrial hub, Cremorne is now a thriving community blending creativity, fashion, and technology. So, what’s missing? A tour guide.

Made in 3121 creates a distinct identity for the precinct and, through social channels and a quarterly magazine, allows workers and residents to discover top coffee spots, hidden gems, and the latest news and events.

Named after its postcode and industrial heritage, Made in 3121 celebrates craftsmanship and community. Bold colours, playful illustrations, and striking typography appeal to consumers of the local, trendy demographic, as well as businesses and individuals looking to relocate to the area.

© 2024 Sam Comerford