Insight
Stitch Up saw an opportunity to challenge the fashion rental market with a flexible model that makes designer fashion accessible, affordable and guilt-free.
Process
I created a distinctive identity with vibrant colours, layered typography and graphic elements that reflect mixing and matching, paired with an honest, conversational tone.
Outcome
The identity positions Stitch Up to stand out in a crowded market and connect with a new generation of conscious consumers.
BRAND IDENTITY
COPYWRITING
© 2025 Sam Comerford