CAMPAIGN

GOOD ENOUGH

Showing coffee snobs that instant can be more than good enough

In a world where artisanal, barista-made coffee has taken centre stage, Moccona, Australia’s go-to instant coffee, decided to disrupt the norm.

The campaign takes a playful jab at Melbourne’s world-renowned coffee culture. ‘Great’ barista coffee comes with the downsides of long queues, cost and associated ‘coffee snob’ behaviour. Good Enough challenges the notion that coffee has to be complicated to be enjoyed.

This campaign invites Australians to enjoy the simple pleasure of a good cup of coffee, without the fuss. After all, you don’t need to be a barista to make a great coffee.