PACKAGING

DREAMING FOOD GROUP NATIVE TEA RANGE

Creating a packaging range that celebrates natural, native Australian ingredients

The Dreaming Food Group is an Aboriginal-owned and led manufacturer with a focus on native ingredients.

For a new range of tea blends, they requested a suite of packaging that aligns with their existing food products and overarching brand. For four premium, 'Native Blends', the client requested a separate packaging type, but with the same design characteristics.

Using existing brand assets, derived from the logo, I created a master packaging design system and colour variations for 11 different tea and nisane blends. The same system was applied to the tube packaging and individual sachets, with a colour palette reflective of native landscapes and indigenous art.